I'm a Product Designer from Melbourne. I believe the best digital experiences are built with empathy, focusing entirely on the humans who actually use them.



Head of Product
December 2021 - March 2026
As the head of product design at Elbaite since 2021, my direct responsiblity was overseeing the entire pipeline of our product range. The Elbaite platform went on to process $240 Million AUD.
major project @ elbaite
December 2021 - March 2026
As the head of product design at Elbaite since 2021, my direct responsiblity was overseeing the entire pipeline of our product range.

major project @ elbaite
August 2025 - March 2026
As the head of product design at Elbaite since 2021, my direct responsiblity was overseeing the entire pipeline of our product range.


full stack, multi-media
December 2021 - March 2026
As the head of product design at Elbaite since 2021, my direct responsiblity was overseeing the entire pipeline of our product range.




I’m a multifaceted designer who believes the best digital solutions are built with curiosity and empathy.
My journey didn't start in a traditional corporate environment. Building my own freelance agency taught me how to wear multiple hats, manage diverse stakeholders, and align creative vision with strict business goals. Stepping into a Head of Design role allowed me to scale that mindset—leading cross-functional pods, navigating heavy regulatory constraints, and championing Human-Centred Design (HCD) across entire product lifecycles.
My story goes back to the very start - from drawing at age 5, building computers with my dad at age 10 and then diving into internet and gaming. My obsession with the internet, technogloy and art all came together for me natrually.
I translate messy user research and qualitative data into intuitive, accessible UI/UX, owning the end-to-end product lifecycle with empathy for the end-user.
I thrive in agile development pods, acting as the strategic bridge between design, engineering, and key business stakeholders to ensure seamless handoffs.
I leverage quantitative metrics and qualitative feedback to validate ideas, iterate continuously, and translate complex user data into clear, actionable insights.
From high-fidelity prototyping in Figma to full-scale Webflow development, my strong grasp of HTML/CSS ensures my designs are realistic and production-ready.
I cut through strict compliance and legal red tape, translating heavy business requirements into clear, accessible, and beautiful UI/UX.
I operate with a "no-ego" mindset, actively seeking iterative feedback, presenting confidently to stakeholders, and mentoring peers to elevate our design culture.
